Virtual Banking Revolution: The Customer, the Bank & the Future
The Internet and smart cards offer new opportunities to existing high street banks but they are also bringing new competitors to the market. At the same time, technology is not just changing the structure of the bank, but the reason for people using banks. This book will appraise the new developments in electronic payment systems and their strategic implications for banks and the customer interface. It will look at initiatives from around the world and assess customer attitudes to the new services. It offers a handy reference to the reader on the main services and their potential opportunities and problems involved. The book will include an appendix listing the main associations and regulatory bodies involved in this aspects of the banking sector.
Format:Hardcover
Language:English
ISBN:1861523432
ISBN13:9781861523433
Release Date:August 1998
Publisher:International Thomson Business Press
Length:290 Pages
Weight:1.10 lbs.
Dimensions:0.7" x 6.4" x 9.5"
Customer Reviews
1 rating
Vital, entertaining reading on banking in the 21st century.
Published by Thriftbooks.com User , 25 years ago
Everybody talks about e-banking as if they know exactly what they are talking about, but all too often, they're just repeating some fairly shallow viewpoints they read in the business sections of the nationals. This excellent book, instead, sets the whole virtual banking revolution in perspective, tracing its origins during the 1970s and 1980s, and arguing persuasively that the whole business of e-banking is essentially a continuation of the battle which banks have always fought to justify their existance as fundamentally unnecessary 'middle-men' who are permanently terrified of being left out of the customer/seller equation. Full of juicy material which operates at both a strategic and tactical level, and particularly strong on the challenge posed by newcomers to the banking industry (Essinger calls these 'gatecrashers'), I think this book is essential reading for anybody who wants to master the developments in banking which are defining how the industry will develop during the 21st century.
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