The World's Greatest Brands

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We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0333664191

ISBN13:9780333664193

Release Date:November 1996

Publisher:Palgrave MacMillan

Length:188 Pages

Weight:2.80 lbs.

Related Subjects

Business Business & Investing Economics

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The World's Greatest Brands

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