1. It is the first book-length study of theme park fans to be published. 2. It is the first serious look at non-Disney theme parks and their audiences/fans which looks equally at both fans of Disney parks and the theme parks owned by Universal Studios. 3. It is the first book to bring together work on theme parks, fandom and digital media to produce an original empirical study of the contemporary theme park and the fandom and participatory culture that surrounds it.
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