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Paperback Theoretical and Contextual Nuances in Inoculation Theory Book
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ISBN: 3639178653

ISBN13: 9783639178654

Theoretical and Contextual Nuances in Inoculation Theory

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This investigation tested the ability of different resistance strategies to protect the positive COO image attributed to products in the face of singe and multiple competitor attacks. The results... This description may be from another edition of this product.

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Format: Paperback

Condition: New

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