Theoretical and Contextual Nuances in Inoculation Theory

by Bobi Ivanov

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This investigation tested the ability of different resistance strategies to protect the positive COO image attributed to products in the face of singe and multiple competitor attacks. The results... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:3639178653

ISBN13:9783639178654

Release Date:July 2009

Publisher:VDM Verlag

Length:108 Pages

Weight:0.37 lbs.

Dimensions:0.3" x 6.0" x 9.0"

Related Subjects

Social Science Social Sciences

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Theoretical and Contextual Nuances in Inoculation Theory

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