Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition
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Book Overview
Turn Yourself and Your Business Into a Marketing Machine To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day. Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading. Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
Think, act, and communicate like a mar-keting pro.
?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
?Stand out in a cluttered and overcrowded marketplace.
?Stir the pot to build and maintain marketing momentum.
?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
Think, act, and communicate like a mar-keting pro.
?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
?Stand out in a cluttered and overcrowded marketplace.
?Stir the pot to build and maintain marketing momentum.
?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
Format:Paperback
Language:English
ISBN:1601630735
ISBN13:9781601630735
Release Date:July 2009
Publisher:Career Press
Length:224 Pages
Weight:0.80 lbs.
Dimensions:0.7" x 5.9" x 8.8"
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