Three Clicks Away: Advice from the Trenches of Ecommerce
On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.
Format:Hardcover
Language:English
ISBN:0471396826
ISBN13:9780471396826
Release Date:March 2001
Publisher:Wiley
Length:256 Pages
Weight:1.20 lbs.
Dimensions:0.9" x 6.3" x 9.3"
Customer Reviews
4 ratings
Great Read-- especially for Executives lacking Web Savvy
Published by Thriftbooks.com User , 23 years ago
This book provides a good historical perspective of different techniques and strategies that have made firms (large and small) succeed using the Internet. All the chapters are pertinent... each provide Tips or Know-How that any Corporate Manager should learn.I especially like the way the book was written-- funny, using Real-World examples, and most of all poignant. Not as technical as the book Net.Gain-- but gives the same impact.
Clear-Cut Guide
Published by Thriftbooks.com User , 23 years ago
This is a unique book - for real business people trying to navigate ecommerce. By real business people I mean those who are not technical, nor want to be. It troubleshoots the organizational pitfalls and short-sighted, online seductions to help executives think about what running their business online really means. The authors outline interesting, actionable and sound tactics. It's also surprisingly readable - covers a lot of ground in not many pages - and the writing is actually amusing, even funny, in parts. I highly recommend it.
terrific book
Published by Thriftbooks.com User , 23 years ago
I have read a couple of books on this subject and this is by far the best. I've recommended it to many associates. If you are in or interested in e-commerce this is the only necessity on the market.
Path to Profitability
Published by Thriftbooks.com User , 23 years ago
As a warrior in the battle to actually make money via on line commerce and advertising sales I took a special interest in this book. After reading just about every book I could find written in this subject matter over the last 3.5 years I consider myself an expert. Three Clicks Away begins with the basics of e business and provides new comers with the core knowledge needed to understand more advanced concepts of the trade. Because of the time spent on an excellent narrative of current tools and functions Three Clicks Away is a treasure for both experianced manages as well as the relative novice. The Author presents complex stratagies in the later chapters. This book was good enough for me to make required reading for the new hires I have made for my company. I have also given the book out to members of my senior management team who do not work directly with e commerce but need to have a working understand in order to better understand the modern day economic landscape.I suggest this book to any executive who is under pressure to deliver and find the path to profitability, as well as the latest pioneers who are coming on line today.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
