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Paperback Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis Book
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ISBN: 160198913X

ISBN13: 9781601989130

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

by , , , et al.
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Reviews topics that are essential complementary analytics that enable behavioral marketing researchers to thoroughly test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases. Intended for behaviorally oriented marketers interested in learning more about some core analytical tools of the trade

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Format: Paperback

Condition: New

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