To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record
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Book Overview
"To the Desert and Back" ist eine spannende und gleichzeitig äu erst lehrreiche Geschichte über die Durchführung von umfangreichen Unternehmensveränderungen auf allen Ebenen. Sie erzählt, wie Tex Gunning, President von VdBN, einer 4 Mrd. Dollar Unternehmenseinheit von Unilever - (Firmenwert 66 Mrd. Dollar und Inhaber renommierter Marken wie Dove, Best Foods, Lipton Tea, Slimfast, etc.) - mit Hilfe einschneidender und innovativer Ma nahmen VdBN zum Marktführer gemacht hat. Die ideale Lektüre für alle Consultants, Führungskräfte und Manager, die Inspiration und Erkenntnisse aus der Praxis suchen. Mit einer Fülle von Best Practices.
Format:Paperback
Language:English
ISBN:0470626925
ISBN13:9780470626924
Release Date:May 2002
Publisher:Jossey-Bass
Length:280 Pages
Weight:0.95 lbs.
Dimensions:0.6" x 6.0" x 9.0"
Customer Reviews
3 ratings
An engaging narrative
Published by Thriftbooks.com User , 19 years ago
Most books on change management describe concepts and principles with some examples. This one went several steps further and provided me with a story that was rich in details and lessons learned. I could appreciate the nuisance and subtleties involved in change and transformation because of the fineness with which the business case was narrated. The authors should be commended for unraveling for the benefit of both business and non-business readers what goes on at the top management and various levels in a mammoth organization as it tries to change with the times.
To the future and beyond...
Published by Thriftbooks.com User , 21 years ago
In you are interested in linking innovative methods and models to bottom-line results, seeing the view of an organiziation's story as it unfolds and with the perspective of time, experiencing the transformation from those who lived it, or just a good read; then TO THE DESERT AND BACK is for you. I don't think it is exaggerating to say the organization time and again was faced with its very survival. And each time it set the goal higher and invented the means to accomplish it. It is a tribute to the importance of leadership, vision, creativity, and participation. While not many organizations may have the resources to play out the metaphor on such a grand scale, every leader and organization can take away the impetus to aim high, think big, and see beyond.
Required Reading for Leaders
Published by Thriftbooks.com User , 21 years ago
Mirvis, Ayas, and Roth make an exciting story accessible to a wide range of readers. Not only are the lessons of this story applicable to the business world, they carry over to relationships of all kinds. The dramatic story of Unilever's turn-around had this reader turning the pages. It is rare to come across a book with the potential to have such a far-reaching impact on organizations and the people in them. "To the Desert and Back" ought to be required reading for leaders young and old.
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