Total Business Planning: A Step-by-Step Guide with Forms
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Book Overview
Total Business Planning: A Step-by-Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short-term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along with an exhaustive appendix and helpful definitions, you'll also find a disk with easy-to-use form templates to make the planning job easier.
Format:Paperback
Language:English
ISBN:0471316296
ISBN13:9780471316299
Release Date:April 1999
Publisher:Wiley
Length:256 Pages
Weight:0.95 lbs.
Dimensions:0.8" x 7.0" x 9.9"
Customer Reviews
1 rating
Innovative, easy to use; beginners to professionals benefit
Published by Thriftbooks.com User , 25 years ago
The third edition is a significant improvement. Chapters on Vision and on Budgeting have been added. Also, there is a Microsoft compatible disk of all the forms to make use easier. And, Wiley provides a downloadable site of PowerPoint slides to be used by anyone wishing to use the book as the basis for teaching planning to an organization.
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