Total Global Strategy
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Book Overview
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0136089836
ISBN13:9780136089834
Release Date:September 2011
Publisher:Prentice Hall
Length:295 Pages
Weight:0.95 lbs.
Dimensions:0.5" x 7.3" x 9.0"
Customer Reviews
2 ratings
best framework for global strategy
Published by Thriftbooks.com User , 16 years ago
There is no better book that offers such a comprehensive look at global strategy. It gives an easy overview and then develops a complex interrelated approach to a difficult to grasp subject. There are nice examples, tables, graphs, along with complete measurement tools. This is not bloated with catch phrases. It is not light reading - the book is a mature, thinking manager's text on how to develop a global plan.
Thanks YIP!!
Published by Thriftbooks.com User , 18 years ago
This book gives you some great starting points and finishing points. Yip knows how to guide us on a long and some times hard to follow rode.
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