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Hardcover Tourism and the Branded City: Film and Identity on the Pacific Rim Book
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ISBN: 075464829X

ISBN13: 9780754648291

Tourism and the Branded City: Film and Identity on the Pacific Rim

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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

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Format: Hardcover

Condition: New

$190.00
50 Available
Ships within 2-3 days
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