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Hardcover Tourism Behaviour: Travellers' Decisions and Actions Book
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ISBN: 0851990215

ISBN13: 9780851990217

Tourism Behaviour: Travellers' Decisions and Actions

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Format: Hardcover

Condition: New

$175.35
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Book Overview

Consumers' planned behavior is often very different to what is actually carried out. Consumer plans can relate to four behaviors: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

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Business Business & Investing Travel

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