As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive... This description may be from another edition of this product.
TOURISM MANAGEMENT DYNAMICS: Trends, Management and Tools.
Published by Thriftbooks.com User , 18 years ago
An excellent analysis of tourism trends through a number of chapters. The book covers interesting, up-to-date, clearly stated and interwoven issues that offer a strategic insight to tourism professionals. Probably the most thorough effort to point out the new trends, demonstrate the new tools needed for strategic management and predict the future of the tourism industry. I thoroughly enjoyed reading both this book and the Tourism Business Frontiers: Consumers, Products And Industry. I would recommend to all tourism professionals that are interested in the future.
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