Truth: The New Rules for Marketing in a Skeptical World

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Consumers today are better informed, better armed to resist marketers, and more skeptical than ever. With thousands of messages bombarding them every day, buyers just want brands they can believe in... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0814473768

ISBN13:9780814473764

Release Date:August 2007

Publisher:Amacom

Length:279 Pages

Weight:1.21 lbs.

Dimensions:1.1" x 6.4" x 9.1"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Economics

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Truth: The New Rules for Marketing in a Skeptical World

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