Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior

Name: The best of the bunch
Item: Twenty Million New Customers!: Understanding Gay Men&#39;s Consumer Behavior (Haworth Gay &amp; Lesbian Studies) (Haworth Gay &amp; Lesbian Studies)
Rating: 4
Author: Thriftbooks.com User

by Steven M. Kates, John P. De Cecco, John Dececco

Most of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior, you'll leave all the... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1560239034

ISBN13:9781560239031

Release Date:January 1998

Publisher:Routledge

Length:250 Pages

Weight:0.87 lbs.

Dimensions:0.7" x 6.0" x 8.4"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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The best of the bunch

Published by Thriftbooks.com User , 17 years ago

There are a few books out there regarding this market, but out of the ones I've looked at, this seems to be the best of the bunch.

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Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior

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