Ultimate Guide to Local Business Marketing
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Book Overview
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results
You'll learn how to:
Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results
Format:Paperback
Language:English
ISBN:1599185784
ISBN13:9781599185781
Release Date:February 2016
Publisher:Entrepreneur Press
Length:220 Pages
Weight:1.07 lbs.
Dimensions:0.7" x 7.9" x 10.0"
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