Understanding Amazon's FBA Program - What It Is, How To Use It, & Why It Works

Amazon's fulfillment program, called Fulfillment By Amazon, or FBA, has changed the dynamics of not just the Amazon marketplace, but the entire world of retail.Understanding Amazon's FBA Program was written to help Amazon sellers understand these dynamics and changes to help them adapt and compete.Whether you use FBA or ship orders yourself, if you sell online, you need to understand how FBA is changing buyer behavior. Today's online sellers need to be able to answer these questions:Why are Amazon customers going to Amazon first?Why are Amazon customers willing to pay more just to get their items from Amazon?How is Amazon's Prime membership program connected to the success of the FBA program?The answers to these questions, and more, can be found in this book.Understanding Amazon's FBA ProgramWhat it isHow to use itWhy it worksThis is the first SIX chapters of Retail Arbitrage and it is designed to give anyone who uses Amazon's FBA program a better understanding of the dynamics at play in this market. Prices are not in equilibrium and the markets are not efficient. Understanding these concepts will help anyone who sells on Amazon. Sellers will learn how to spot new opportunities and protect their margins.Chapter 1 - What is Retail Arbitrage?Chapter 2 - Amazon vs. eBayChapter 3 - What is FBA?Chapter 4 - Why Does FBA Work?Chapter 5 - Understanding the Amazon CustomerChapter 6 - Economics of Supply, Demand, & Price