Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy
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Book Overview
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.
Format:Hardcover
Language:English
ISBN:1137544244
ISBN13:9781137544247
Release Date:February 2016
Publisher:Palgrave MacMillan
Length:285 Pages
Weight:1.10 lbs.
Dimensions:0.7" x 5.5" x 8.5"
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