Understanding Organizations through Language
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The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, LondonOffering a viable alternative to functional' approaches to communication based around the metaphor of webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.
Format:Hardcover
Language:English
ISBN:0761967184
ISBN13:9780761967187
Release Date:October 2003
Publisher:Sage Publications Ltd
Length:200 Pages
Weight:1.08 lbs.
Dimensions:0.7" x 7.5" x 9.2"
Related Subjects
Business Business & Investing Economics Language Arts Social Science Social SciencesCustomer Reviews
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