Unpacking Micro-Influence Within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of
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This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.
Format:Hardcover
Language:English
ISBN:9819759137
ISBN13:9789819759132
Release Date:October 2024
Publisher:Palgrave MacMillan
Length:213 Pages
Weight:0.96 lbs.
Dimensions:0.6" x 5.8" x 8.3"
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