Up Close and Personal?: Customer Relationship Marketing @ Work

by Merlin Stone, Paul R. Gamble, Bryan Foss, et al.

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Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing. Based on worldwide research supported by IBM, Up Close & Personal? provides practical insights into effective... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0749430877

ISBN13:9780749430870

Release Date:January 2000

Publisher:Kogan Page

Length:358 Pages

Weight:1.35 lbs.

Dimensions:1.4" x 6.3" x 9.5"

Related Subjects

Accounting Accounting & Finance Business Business & Finance Business & Investing Economics Industries & Professions Marketing Marketing & Sales Sales & Selling

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Up Close and Personal?: Customer Relationship Marketing @ Work

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