Up Yours: Selling More of Your Products and Services at Higher Prices
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In this book, I look at approaches and strategies on how companies price that you can use, based on actual examples. Most companies price based on one of the following methods:1. Based on cost: that is, they determine their costs (as best they know how, and that itself can be a profit robbing issue) and then set their price as a multiplier of that cost. The problem with this approach is that if your costs are too high, you can price yourself out of the market. If your costs are low, you may be leaving profit on the table. And if you don't know your costs, but think you do you can make a mess.2. Based on the competition: This assures you that you will be pricing based on the dumbest competitor in the market. The one who has no idea what it costs to be in business until they price themselves out of business.3. SWAG or OOTA: Scientific Wild Ass Guess or Out Of Thin Air. Again, as with approach #1, you're likely to lose that oneHow should you price? Well based on value and a few other ideas and strategies shown in this book. It will take a bit more work to price this way, but the extra profits will be well worth it.
Format:Paperback
Language:English
ISBN:197701349X
ISBN13:9781977013491
Release Date:May 2018
Publisher:Independently published
Length:67 Pages
Weight:0.34 lbs.
Dimensions:9.0" x 0.2" x 6.0"
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