Uplift: The Bra in America
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Book Overview
Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity.
Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.Format:Paperback
Language:English
ISBN:0812218353
ISBN13:9780812218350
Release Date:October 2002
Publisher:University of Pennsylvania Press
Length:264 Pages
Weight:0.80 lbs.
Dimensions:0.6" x 6.1" x 9.1"
Customer Reviews
1 rating
A terrific read!
Published by Thriftbooks.com User , 22 years ago
This readable history of the brassiere is both fun and informative. Topics of discussion include the transition from the corset to the bra, how the bra reflected women's changing position in society, and the birth of companies like Maidenform and Victoria's Secret.
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