Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

by Margaret A. Morrison, Kim Bartel Sheehan, Eric Haley, et al.

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PLEASE UPDATE SAGE UK AND SAGE INDIA ADDRESSES ON IMPRINT PAGE.

Format:Paperback

Language:English

ISBN:0761923837

ISBN13:9780761923831

Release Date:March 2002

Publisher:Sage Publications (CA)

Length:152 Pages

Weight:0.50 lbs.

Dimensions:0.3" x 6.1" x 9.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Economics Management & Leadership Marketing Marketing & Sales Media Studies Politics & Social Sciences Reference Research Social Science Social Sciences Systems & Planning Textbooks Writing, Research & Publishing Guides

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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

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