Value-Based Marketing for Bottom-Line Success
Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:007139656X
ISBN13:9780071396561
Release Date:December 2002
Publisher:McGraw-Hill Companies
Length:288 Pages
Weight:1.65 lbs.
Dimensions:1.0" x 8.0" x 9.2"
Customer Reviews
2 ratings
Not Just marketing Common Sense
Published by Thriftbooks.com User , 20 years ago
It's amazing how simple of a concept these 5 steps are. They are even outlined on the book's inside jacket. What is more amazing is that most companies or organizations don't bother following them. However if a company focuses on providing real vale to their customers and not just products, this book can help. Even non-for-profits or governmental agencies can re-focus their efforts to better serve their 'customers' by applying these methods. The concepts stay the same.
A First in Down-to-Earth Marketing
Published by Thriftbooks.com User , 22 years ago
This book is a first in practical, down-to-earth marketing, driven from the customer perspective. Portraying a very logical and simple five-step model, supported by cases where the model has been followed successfully. Each chapter also has a checklist and a set of key insights, making it easy to scan and lift the essentialsA MUST for all marketers.
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