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Vertrauen aufbauen: Evaluierung von Public-Relations-Ansätzen in afrikanischen Fina (German Edition)
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Vertrauen aufbauen: Evaluierung von Public-Rela... [German] 6207907639 Book Cover

Vertrauen aufbauen: Evaluierung von Public-Rela... [German]

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Edition Description

In diesem Buch wird die Wirksamkeit von Public-Relations-Strategien in afrikanischen Finanzinstituten untersucht, wobei der Schwerpunkt auf dem Aufbau von Vertrauen zwischen den Stakeholdern liegt. Im Rahmen einer umfassenden Evaluierung werden verschiedene Kommunikationstaktiken...

Edition Details
Format:Paperback
Language:German
ISBN:6207907639
Format: Paperback
Condition:
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