Viewpoints and Controversies in Sensory Science and Consumer Product Testing

by Alejandra M. Muñoz, Howard R. Moskowitz, Maximo C. Gacula Jr.

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Presents different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, this book provides the answers.

Format:Hardcover

Language:English

ISBN:0917678575

ISBN13:9780917678578

Release Date:December 2004

Publisher:Wiley-Blackwell

Length:492 Pages

Weight:1.97 lbs.

Dimensions:1.4" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics Engineering Industrial, Manufacturing & Operational Systems Technology

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Viewpoints and Controversies in Sensory Science and Consumer Product Testing

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