Vom Broadcast Zum Personalcast: Okonomische Potenziale Der Individualisierung Audiovisueller Medienprodukte

By Michael Hermann

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Auf der Basis einer eingehenden Analyse der Bereiche der Medienwertkette wendet Michael Hermann aktuelle wirtschaftswissenschaftliche Instrumente und Konzepte themenspezifisch an, veranschaulicht sie... This description may be from another edition of this product.

Format:Paperback

Language:German

ISBN:382447591X

ISBN13:9783824475919

Release Date:July 2002

Publisher:Deutscher Universitatsverlag

Length:236 Pages

Weight:0.68 lbs.

Dimensions:0.5" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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Vom Broadcast Zum Personalcast: Okonomische Potenziale Der Individualisierung Audiovisueller Medienprodukte

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