We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
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Book Overview
Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
Format:Paperback
Language:English
ISBN:0521691540
ISBN13:9780521691543
Release Date:April 2007
Publisher:Cambridge University Press
Length:244 Pages
Weight:0.75 lbs.
Dimensions:0.5" x 6.3" x 9.3"
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