Web Advertising and Marketing
"Web Advertising and Marketing" is a complete guide to the tricky business of building an effective online commercial presence. It walks readers through the process, from understanding the basic... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0761528539
ISBN13:9780761528531
Release Date:September 2000
Publisher:Premier Press
Length:530 Pages
Weight:2.05 lbs.
Dimensions:1.2" x 7.4" x 9.1"
Customer Reviews
1 rating
A clear and practical guide to an often-confusing industry.
Published by Thriftbooks.com User , 23 years ago
The web advertising and marketing is extremely confusing. Almost everything I've ever been told has been a lie. In sharp contrast, Kuegler's book tells hard truths, backed up with very specific examples. He focuses on companies and techniques that have flown below the mainstream radar screen, and delivers information that any marketer or entrepreneur can use.
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