![Hardcover Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM] Book](https://i.thriftbooks.com/api/imagehandler/m/AEA21556D09D7A22DB4AC06C24B71CE1A927EE68.jpeg)
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM]
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Book Overview
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Format:Hardcover
Language:English
ISBN:0470529393
ISBN13:9780470529393
Release Date:October 2009
Publisher:Sybex
Length:512 Pages
Weight:1.71 lbs.
Dimensions:1.1" x 7.3" x 9.2"
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