Marketing guidelines and templates that allow any-size company to market over the Web This book is written for marketing professionals who need to deliver promotional materials over the Web, but have not acquired the technical expertise. It shows how to target audiences around the world and includes Web marketing suggestions for twelve different industries. CD-ROM includes ready-to-use templates for the different marketing applications included in the book.
If you want to establish your web presence fast, this is a very handy book. The CD-ROM gives you all the templates you need, and covers almoust any kind of business. This is not a book on how to make a killer site, but it covers the basic marketing skills to attract clients on the net. I learned a lot in how to revise my own website.
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