Welcome to the Web: A Crash Course for Getting Your Business Online

Finally, a go-to guide to all the basics small and medium-sized business owners need to know to get their businesses not just up-and-running online, but succeeding too. Welcome to the Web is a crash course in the basics of doing business online and covers everything from the early planning stages of a website, to creating great content, integrating social media, and much, much more. Business owners, marketers, and consultants considering creating their own websites absolutely need to read this book before they get started. Gaining the important knowledge contained within will save countless headaches, not to mention a ton of time and some money too. Companies looking to hire out their web projects to a developer or firm also can't afford not to pick up a copy. Going in with a strong understanding of the basics means the difference in choosing a service provider and negotiation a deal from a position of strength vs. a position of weakness. Welcome to the Web is like a 101-level university course in web business basics, and whether a business is looking to create a new website from scratch, or to upgrade an old and neglected one, this book is an absolute must-read. Pick up your copy of Welcome to the Web: A Crash Course in Getting Your Business Online today From the Back Cover: Welcome to the Web Today's consumers are plugged-in, and a business without a strong web presence is leaving heaps of money on the table needlessly. So, why then do countless small and medium-sized businesses have no website, no social media properties, and no chance in the online space? The answer is that many business owners just don't understand the web, and we fear what we don't understand. This book fills that knowledge gap, providing the understanding and confidence business owners need to succeed online. This book explains: - Initial website planning - Choosing a website platform - Adding a business blog - Integrating social media - Creating great content - Ecommerce capability - Search engine optimization - Website maintenance - Hiring a consultant - and more