Everything investors who skipped accounting class need to know to spot--and steer clear of--companies whose numbers don't add up Individual investors today are painfully aware that accounting fraud is... This description may be from another edition of this product.
Author Jeff Madura provides an excellent short guide through the perilous territory of financial statement analysis. Wasting no words, he presents all the average individual investor absolutely needs to know about corporate financial reports. He tells you why you shouldn't trust them, and then shows you how to apply a skeptic's perspective to figuring out what reported numbers really mean. The market for investment books is a crowded one, but this is a standout: a thoroughgoing and systematic combination of curiosity, knowledge and prudent suspicion. We highly recommend this book to all investors. Before you climb into the investors' ring, carefully consider the advice that referees give boxers before a bout: Protect yourself at all times.
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