What Is E-Business?: How the Internet Transforms Organizations
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Book Overview
Based on fifteen years' experience teaching e-Businessmodules, Feng Li takes the reader through the vast range of topicsand issues surrounding e-business. This much-needed new text givesbusiness and technology students the integrated framework they needto interpret conflicting and rapidly changing business phenomena.
A coherent introduction to e-business.
Features case studies of the transformation of variousindustries, including banking, the music industry, e-tailing, thetelecoms industry, and e-public services.
Discusses emerging issues such as privacy, security, identityand presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
Supported by online lecturer and student resources, availablesoon.
A coherent introduction to e-business.
Features case studies of the transformation of variousindustries, including banking, the music industry, e-tailing, thetelecoms industry, and e-public services.
Discusses emerging issues such as privacy, security, identityand presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
Supported by online lecturer and student resources, availablesoon.
Format:Paperback
Language:English
ISBN:1405125586
ISBN13:9781405125581
Release Date:September 2006
Publisher:Wiley-Blackwell
Length:264 Pages
Weight:1.05 lbs.
Dimensions:0.8" x 6.8" x 9.7"
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