What Logos Do: And How They Do It
Select Format
Select Condition 
Book Overview
Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space.... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:1564963829
ISBN13:9781564963826
Release Date:December 1999
Publisher:Rockport Publishers
Length:143 Pages
Weight:2.05 lbs.
Dimensions:0.7" x 8.8" x 11.3"
Customer Reviews
2 ratings
Wonderful Book
Published by Thriftbooks.com User , 24 years ago
While this book provides some beautiful examples of current trends in logos, it offers much more. It provides a great overview of why logos are important to the products and services they represent as well as how well crafted logo concepts are developed. I recommend this book to all of my clients before I start logo projects for them.
Great look at current trends
Published by Thriftbooks.com User , 25 years ago
I had to write after reading the reviews below (one was obviously written by Marc English's mother). I found this book gave me great insight into current design trends. It's not a history of design. It's more a present and future. Loads of examples with notations on what it is that makes them work.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
