Wheels on Fire: The Amazing Inside Story of the Daimler Chrysler Merger

by David Waller

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Book Overview

This text tells the true story of the merger between two of the world's biggest car companies, which created a global giant, in 1998. Combining narrative with first-hand analysis, David Waller uses the example to present tangible lessons for managers involved in global business.

Format:Hardcover

Language:English

ISBN:0340770368

ISBN13:9780340770368

Release Date:March 2001

Publisher:Hodder & Stoughton

Length:312 Pages

Weight:1.50 lbs.

Dimensions:1.3" x 6.4" x 9.5"

Related Subjects

Automotive Biography & History Business Business & Investing Classic Cars Company Profiles Consolidation & Merger Economics Engineering Industry

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Wheels on Fire: The Amazing Inside Story of the Daimler Chrysler Merger

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