A helpful guide to determining how to recognize and manage corporate crises and minimize future occurrences. This description may be from another edition of this product.
This older book is still one of the best out there for crisis preparedness planning. The next frontier of liability is negligent failure to plan. (And reacting wrongly - highly likely - will definitely make things worse.) All CEOs should be aware and proactive in this area.
Fantastic book on Crisis Management
Published by Thriftbooks.com User , 20 years ago
This book does an excellent job detailing 9 different types of crises that businesses face, from product failure to management succession to a cash crisis. Meyers provides examples and perspective from executives that experienced each of these crises, and how (and why) some managed through successfully while others led to further troubles for the company. I highly recommend this book as well as Meyers' 2nd book, "Healers, Dealers, Brutes, and Saviors."
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