When Stereotypes Collide: Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

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Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.

Format:Paperback

Language:English

ISBN:0820461253

ISBN13:9780820461250

Release Date:June 2005

Publisher:Peter Lang Inc., International Academic Publi

Length:152 Pages

Related Subjects

Language Arts Political Science Politics & Social Sciences

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When Stereotypes Collide: Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

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