Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules
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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
Format:Hardcover
Language:English
ISBN:1906465266
ISBN13:9781906465261
Release Date:December 2008
Publisher:Capstone
Length:170 Pages
Weight:0.98 lbs.
Dimensions:0.8" x 6.2" x 9.1"
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