Wiley Pathways E-Business

by Greg Holden, Joel Elad, Jason R. Rich, et al.

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Book Overview

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

Format:Paperback

Language:English

ISBN:0470198575

ISBN13:9780470198575

Release Date:March 2008

Publisher:Wiley

Length:480 Pages

Weight:1.85 lbs.

Dimensions:1.0" x 9.0" x 7.3"

Related Subjects

Business Business & Finance Business & Investing Business & Management E-Commerce Economics Industries & Professions Manager's Guides to Computing Textbooks

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Wiley Pathways E-Business

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