Winning Direct Response Advertising: From Print Through Interactive Media
Get Joan Throckmorton's latest ideas on creating "breakthrough" direct response advertising. This second edition brings to life the use of database marketing and research, the value of teamwork in... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0844234281
ISBN13:9780844234281
Release Date:January 1997
Publisher:NTC Business Books
Length:454 Pages
Weight:3.75 lbs.
Dimensions:1.4" x 8.8" x 11.3"
Customer Reviews
2 ratings
Must-Read
Published by Thriftbooks.com User , 24 years ago
Joan's book is a must-read and a re-read for all direct marketing creatives. She breaks down the process so it's easy (and fun) to follow. Joan is a long-time solid creative strategist whose techniques work on traditional direct mediums and new electronic ones -- the rules never change...we just get more to deploy.
MUST-READING FOR ALL DIRECT MARKETERS
Published by Thriftbooks.com User , 26 years ago
Joan Throckmorton's book is a true classic for all creators of direct response advertising. It's filled with examples of proven revenue-generators from print through electronic media. If you write, design, or manage ANY marketing effort today, you should read this book.
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