Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists

by Genie James

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Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.

Format:Hardcover

Language:English

ISBN:0787944440

ISBN13:9780787944445

Release Date:February 2000

Publisher:Jossey-Bass

Length:296 Pages

Weight:1.22 lbs.

Dimensions:1.1" x 6.3" x 9.2"

Related Subjects

Administration & Medicine Economics Administration & Policy Business Business & Finance Business & Investing Health Care Delivery Health, Fitness & Dieting Health, Fitness & Dieting Hospital Administration Industries & Professions

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Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists

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