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Hardcover Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses Book
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ISBN: 0471644307

ISBN13: 9780471644309

Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses

By , et al.
Im High-Tech Sektor wird die Marketingplanung h ufig zu einer frustrierenden Aufgabe, denn st ndige Innovation ist die Norm und drastische Ver nderungen entstehen nahezu ber Nacht. Dieses Buch - verfa t von einem Autorenteam der angesehenen Richard Ivey School of Business - beschreibt einen dynamischen Neuansatz f r die strategische Marketingplanung. Dieser Ansatz hat bereits vielen Spitzenunternehmen im High-Tech-Bereich geholfen, sich als Marktf hrer zu etablieren oder zu behaupten. Anhand von Beispielen f hrender Unternehmen wie Intel, Compaq und General Electric lernen Sie, wie Sie schneller planen, entwickeln und funktions bergreifende Teams erfolgreich aufstellen, wie Sie "lebendige Pl ne" erarbeiten, die sich rasch an neue Marktbedingungen und ver nderte Wettbewerbsdynamik anpassen, wie Sie sich auf Cash Flow und Rentabilit t konzentrieren und vieles andere mehr.

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Format: Hardcover

Condition: Good

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Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Entrepreneurship Management & Leadership Marketing

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Winning Market Leadership

Published by Thriftbooks.com User , 24 years ago
Messrs. Ryans, More, Barclay and Deutscher have delivered what will surely be very quickly seen as a classic in the field of technology marketing. The authors table a very comprehensive process for managing strategic planning in technology-intensive businesses. Great plans (and businesses) often come from great planning processes - these guys have delivered the absolute best! This is an important book. Please don't tell my competitors about it! Bravo! Excellent! Well done!

A refreshing new book on strategic market planning

Published by Thriftbooks.com User , 24 years ago
This is an excellent book. It holds a prominent place on my desktop for easy reference. Thank you.
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