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Paperback Words in Ads Book
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ISBN: 0340614447

ISBN13: 9780340614440

Words in Ads

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This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.

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Format: Paperback

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Business Business & Investing Language Arts Social Science Social Sciences

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