Words That Sell
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Book Overview
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0809247992
ISBN13:9780809247998
Release Date:January 1987
Publisher:McGraw-Hill Companies
Length:127 Pages
Weight:0.70 lbs.
Dimensions:0.4" x 8.6" x 8.7"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Investing Business Writing Communications Dictionaries & Thesauruses Direct Economics Education & Reference Entrepreneurship Guides Job Hunting & Careers Language Arts Marketing Marketing & Sales Reference Sales & Selling Skills Small Business & Entrepreneurship Thesauruses Vocabulary, Slang & Word Lists Words, Language & GrammarCustomer Reviews
5 ratings
Pump new life into your copy and sell more
Published by Thriftbooks.com User , 18 years ago
I've been a copywriter for 14 years, most of the time as an independent practitioner. I've also been a senior copywriter for an advertising agency and worked in the creative department for a major newspaper. The expanded edition of "Words That Sell" by Richard Bayan gets to the heart of an issue copywriters and marketers constantly face: How can we communicate the same old tired ideas in new, different and even exciting ways? For example, I can't tell you the number of times I've been asked to position clients as experts in their field. There's nothing wrong with that -- they truly are experts. But we're all besieged by experts. (The fill-in-the-blank experts. And so on.) Bayan offers a list of 75 or so entries for communicating experienced or expert. And throughout the book he provides hundreds of entries for many other common copy points and marketing messages. Besides supplying a good resource, Bayan provides a good reminder that to be memorable copywriters and marketers must write it, say it and show it in a fresh, interesting way. And that usually requires at least a little extra creative effort.
Words at your finger tips
Published by Thriftbooks.com User , 18 years ago
What a help this was in writing direct marketing copy and in setting up a web site. Broken down into categories it enables you to find positive words and phrases to fit any situation. Any copy writer, marketing manager who doesn't have this book by there side must have rocks in their head. It is a quick easy to follow guide that can safe you heaps of thinking time. Recommended
Fantastic resource - bigger and better than ever!
Published by Thriftbooks.com User , 18 years ago
I've owned this classic reference book for probably 15 years and used it continually at my desk. I recently bought the new edition to replace my tattered copy. Well worth it - the book has already repaid its cost, and then some, in a few weeks. It's much more comprehensive than the original while still easy to use. The language has a more up-to-date feel, yet the author seems to have kept the classic response-getting words and phrases that still pack a punch. Definitely worth the small investment even if you already own the old edition! Look into More Words That Sell, too - its emphasis on niche markets works nicely in conjunction with the all-purpose nature of Words That Sell.
The most-used writing reference tool on my bookshelf
Published by Thriftbooks.com User , 18 years ago
"Words that Sell" has long been the most well-used reference on my bookshelf ... I use it more often than my thesaurus. It is particularly helpful for finding just the right adjective, which is key for any kind of promotional writing.
Useful, Functional, Adaptable, Helpful, Easy to Use . . .
Published by Thriftbooks.com User , 22 years ago
The above are just a few of the words and phrases suggested in "Words That Sell" for the term "Useful/Suitable." This book is a specialized thesaurus with a marketing focus. The suggestions will jump start your pursuit of the perfect description next time you are writing a sales letter, catalog copy, brochure or web copy, ads--in short, anytime you need just the right word to convince customers to buy. It's one of the items I keep in my "creativity kit," the place I turn to overcome writer's block and get my brain popping.If you ever have the need to write marketing copy, "Words That Sell" deserves a place on your bookshelf.
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