Worldwide Casebook in Marketing Management

by Luiz Moutinho

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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Format:Hardcover

Language:English

ISBN:9814689602

ISBN13:9789814689601

Release Date:April 2018

Publisher:World Scientific Publishing Company

Length:924 Pages

Weight:3.07 lbs.

Dimensions:1.9" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Worldwide Casebook in Marketing Management

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