Writing for the Fashion Business
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Book Overview
Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
Format:Paperback
Language:English
ISBN:1563674394
ISBN13:9781563674396
Release Date:March 2008
Publisher:Fairchild Books
Length:624 Pages
Weight:2.17 lbs.
Dimensions:1.3" x 7.2" x 8.9"
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