In today's society, a wealth of information can be obtained at the touch of a button. But while information is abundant, time, unfortunately, is not. How do you present your material in a way that grabs--and holds--the attention of your audience? Whether you are writing a report, drafting email, creating a Power Point presentation, or building a Web site, this book shows how to use language that is easily accessible, never oppressive. It explains how to organize content in progressive, digestible detail, allowing readers to navigate a document's contents and to move quickly to areas of interest. And it describes how to link ideas within a document and across the mediums of print, Internet, and CD-ROM. Each two-page spread covers one subject and is linked to other subjects for further study. More than one hundred sets of recommendations, backed by concrete examples, cover everything from common grammatical mistakes to the basics of using charts and tables.
This book lives up to its title. It offers sound and insightful advice on how to write and communicate well and compellingly in this information-intense age. All of us are bombarded constantly with massive amounts of information, advertizements, news clips, and on and on. It's a cute trick to get someone to read your material these days--most of us are experienced "avoiders," easily turned off. So if you want busy-people to read your words, you need to write them right. This book, without wasting words, and with constant helpful examples, tells you exactly how to do that. If I were a professor of English at a university, I would make this my main textbook for basic composition and also advanced writing classes. It is packed with key writing know-how. It should be required reading (better: required practice too) for everyone seeking to graduate college, graduate school, and maybe even high school as well.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.